Pouring a Bucket of Ice Water Over Your Head Won’t Cure ALS

The notion that those who don’t participate are asked to donate money is bizarre. The consolation prize is having to make a donation, which is probably not how we should be thinking about this. Perhaps even worse, now we have the people who went ahead and doused themselves feeling like they’ve really done something to help the cause without actually having done anything.

via Pouring a Bucket of Ice Water Over Your Head Won’t Cure ALS.